Did you know that social media is fast becoming one of the most important digital marketing aspects? It’s not surprising, with more than three billion people across the world connected through social media.
Besides, research shows that 71% of customers with a positive brand social media service experience are likely to recommend it to others. It’s all thanks to the following benefits of social media to a business.
1. Cost-effective
Social media marketing is relatively cost-effective, thus letting you gain better returns on investment. You can create a free account on most social networking platforms.
And if you decide to use paid advertising, you can start small to see the results. You will notice your conversion rates increasing after investing some time and money in social media marketing. You may also end up getting a return on the money initially invested
2. Fosters customer engagement
This is perhaps the best reason to using social media for marketing purposes.
Your customers are already spending time on the platforms. You just have to put in your time to engage and interact with them on a personal level. You thus manage to gain their attention and can slowly convey your brand message.
You, in turn, reach more people in real-time to establish yourself in the market gradually. You may, at the most, have to do some research to show which social networks your target audience uses the most.
With time you will be able to set up a two-way communication with your target audience. The more you get to know them, the better you learn about their wishes and cater to their interest.
3. Better brand loyalty
Social media marketing helps improve brand loyalty and even customer retention. It’s because your customers can easily find you through your social media presence.
They can thus find and connect with you whenever required.
Remember, you can use social media for other reasons than introducing your product. You can use it for advertising and promoting your campaigns, offers, and activities. Customers in turn like to be able to quickly and directly communicate with you through these channels.
4. Increased website traffic
One more reason why social media is essential for your business is that it can help increase your website traffic. You do it by sharing your content with a link for your visitors to click through and visit.
But remember, not all content may get clicks. You are more likely to receive inbound traffic and conversion opportunities by sharing top quality content on your social accounts.
5. Better SEO rankings
It’s no longer enough to have just an optimized website and a regularly updated blog for success.
You also need to have a solid social media presence.
It helps maintain a successful ranking despite the constantly evolving algorithm. It’s because it proves to search engines that you have a valuable, trustworthy, and credible brand.
6. Healthy and better customer satisfaction
Social media is an effective communication platform you can use to create a voice for your company and improve brand image. You will be able to reply to any comments customers make on your page.
And they like receiving personalized comments instead of an automated message. It, in turn, proves that you are a brand that values its customers enough to personalize messages. This in turn, is seen in a positive light to your business.
7. Stronger brand awareness
Social media is also a must for a business because it’s perfect for increasing your business visibility. Spend about a few hours a week creating your business social media profiles and networking with others.
With the right social media marketing strategy, you soon notice a marked increase in your brand recognition and better user experience.
8. It helps you learn about your customers’ needs and wants
Social media lets you know about your industry and customers’ needs and wants by observing activities on your profile. You learn about customers’ disinterests and opinions you may not have known otherwise without your social media presence. With time you can also use tools to examine the demographics of your large following of consumers.
These eight benefits show that a business can’t thrive much without a social media presence. It’s not only a cheap means of connecting with customers and creating brand awareness.
But the right social media strategy will generate benefits like increased traffic, better SEO, and improved brand loyalty. Don’t waste any more time creating a profile. The quicker you take action, the faster you notice business growth.